Promotional video production

Proper Video helps brands create high-impact promotional videos that generate demand and increase leads.

Our promotional video production team offers an end-to-end video marketing solution. Helping you create breath-taking videos and activate them through organic and paid media channels.

Reach, attract and engage new customers with promotional video.

Video production company in Manchester

To get started, get in touch with Aidan today.

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Your guide to promotion video production

Why use promotional videos in your marketing?

Businesses using video has grown exponentially, with good reason. It engages audiences better than any other form of content. That’s because it’s easy to consume, it’s fun and entertaining and ultimately, this leads to better results for your marketing campaigns.

Promotional videos are a great tool to reach new customers, capture their attention and motivate them to learn more or make an enquiry. A promotional video can help you:

  • Raise brand awareness on a mammoth scale
  • Connect with your audience, build trust and establish your market position
  • Drive demand generation and boost quality leads

How do you make a great promotional video?

Explainer videos, testimonial videos, promotional videos; there’s a lot of different types of video you could create and they all help you achieve different goals. To explain below is an image of a simple marketing funnel. Marketing and sales funnels help map out the customer journey and make it easy to determine what type of content to make for each stage of the buyer’s journey.

At the top of the upside down triangle is the awareness stage. This is where potential customers are just discovering your brand for the first time.

In the middle of the marketing funnel is the consideration stage. You’ve captured the attention of a potential customer, they’re interested in your offer and are now learning more and possibly researching other options.

At the bottom is the action stage – where customers have reached a decision as to whether they are ready to buy or not.

Typically, a promotional video is the type of content you would use at the top of the marketing funnel.

They are designed to shout from the rooftops, drive mass brand awareness and motivate potential customers to move further down the marketing funnel into the consideration phase. Once a potential customer is in the consideration phase, your promotional video’s job is done.

Now we know what promotional videos are used for here are our key considerations for when you are creating your promotional video.

Key considerations when creating your promotional video


The most important consideration your need to make regarding your promotional video production actually, isn’t anything to do with the video itself. Rather, it’s how to get it in front of your target audience.

Let’s say you’ve created your promotional video, it’s a masterpiece which could be passed off as if Steven Spielburg directed it. You’ve posted it on a few of your social media channels but it doesn’t really get the amount of attention it deserves. You’ll probably be feeling a little frustrated with the poor results.

As a business owner, marketing or sales leader you’ve probably come across the terms inbound and outbound by now. Promotional videos are a type of outbound marketing. This means in order for them to produce the results that you want you need to get it in front of as many of your customers as possible. Typically, this means you’ll need to utilise paid media channels such as social ads, PPC or TV advertising or email marketing. Only posting it to your owned social profiles only results in people who already know about your brand see it.

Which channel is best for you will depend on who your audience is and what your goals are. For example, if you’re selling costume jewellery to 16-24 year olds, TikTok Ads may be a great option. However, if you’re selling £15k Rolexs’ then Google shopping ads or SkyAdsmart would probably be your better option.

At Proper Video, we will help you identify the channels best suited to your audience and your aims to achieve the best results.

Connecting with your audience’s emotions is key

As we’ve established, promotional videos are designed to reach and engage potential customers who are hearing about your brand for the first time. There are two key things you should know about customers at this stage of the marketing funnel:

They’re unlikely to give up much of their time which means you have a small window to capture their attention.
Largely, our initial decision are based on emotion

With this in mind, your promotional video should aim to highlight their specific needs, wants, challenges and frustrations. This will give you a much better chance of capturing their attention and moving them further down the marketing funnel.

At Proper Video, we always work with clients to learn about their customers so that we can create a script that speaks directly to their wants and needs.

Less is more

We live in a world where brands are vying for our attention all day. From social ads to billboards, businesses do anything to get their customers’ attention. At this early stage of the customer journey we know through experience that less, certainly is more when it comes to promotional videos.

Consider animation

For some of the brands we work with, what they do is difficult to shoot or would require a huge budget to represent in a real world environment. Animation gives your total control and flexibility and can be used to explain topics quickly and clearly. If you’re interested in an animated promotional video speak to us. Our highly-experienced animation team are experts in motion graphics, animation and CGI (computer-generated-imagery).

Our video production process

The process of creating a promotional video is similar to most other video productions. Typically, the video production process consists of 6 steps.

A workshop to explore each aspect of your promotional video. Your audience, the message, activation and more.

We will create a script and detailed storyboard so you know exactly what your video will look, sound and feel like.

After key milestones are set we will organise the best people to be in the right place at the right time so production runs smoothly.

A highly experienced video production team will capture the footage and sound we need in ultra-high-definition 4K.

Our team of skilled editors will set to work and create a first draft of your video to send over for review.

Review your video and request any amendment you require. If you require changes we repeat this process until you are completely satisfied.

The question everybody wants to know the answer to:

How much does a promotional video cost?

Whilst all of our clients requirements are unique and the total cost will depend on many factors such as production value, crew needed, actors, locations and more, here’s where we start at Proper Video.

Promotional videos start at


  • Up to 60 seconds
  • Concept development
  • Script writing for your video
  • Storyboarding for your video
  • Highly experienced 2-person film crew
  • Motion graphics and text included
  • Royalty-free music with a commercial licence
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Delivering proper results to businesses big and small

From the education sector to energy companies, charities to councils – our video production team has made a big impact on businesses of all shapes and sizes.

Video Production Company in Manchester

“Our experience with Proper Video has been fantastic. We engaged Proper Video to create an initial close to one hundred videos to help launch our new brand of Decarbonisation Services. The videos that have been produced are of fantastic quality and the experience has been incredibly smooth. We will be continuing to engage the services of Proper Video well into the future and have already introduced their services to the other companies within our group.”

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The process of choosing a video production company in Burnley

Figuring out which video production company to use for your next project can be a minefield. Video marketing can be a significant investment so choosing the right company who can deliver the results that you want whilst giving a friction-free experience is essential. Our Burnley based video production team aims to build long-term, trusted partnerships with clients who want to grow.

For ultimate transparency we’ve detailed step-by-step our pre-sales process so that you know exactly what will happen if you choose to contact us.

Arrange a call with a video production company in Manchester

Request an initial discovery call where we’ll talk about you, your business and what you’re looking for to see if we’re a good fit.

Have a meeting with a Manchester video production company

To reach a proper solution we’ll need to explore your goals, market, audience and current marketing activity in a short workshop.

Your solution from a Manchester video production company

We’ll present a detailed proposal showing you our solution, how we plan to overcome your challenges and the costs associated.

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Video production company in Manchester
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