Product video production

Show customers how your product works and how to use it to its full potential to reduce product return rate and increase conversions and customer satisfaction.

Proper Video are a product video production company who help businesses of all shapes and sizes create product videos on watches to uninterruptible power supply units.

Video production company in Manchester

Use product videos to engage, motivate and inspire customer to buy from you

Video production company in Manchester

To get started, get in touch with Aidan today.

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Your guide to product video production

Why use product videos in your marketing strategy?

With videos being the medium of choice for customers looking to find more information, product videos are a great way to speak directly to a targeted audience with a message they care about. Our existing clients have used product videos to:

  • Break into new markets
  • Increase awareness of their product
  • Boost sales online through their website and social media.

From script to screen our video production team can help you plan the best product video to achieve your marketing and business goals.

Key considerations when creating your product video

Know your target audience

The first and most crucial step for creating successful product videos is understanding your customers’ challenges and pain points. Our workshops will help you dig out hidden opportunities to speak directly with your customers’ emotions so your product videos resonate with them and motivate them to buy.

The features and benefits balance

We know from experience if you focus too heavily on features customers think ‘so what’ whereas focusing too much on benefits actually causes them to doubt and think ‘yeh right’. Having made product videos for SME’s and multinational brands our strategy and script writing teams have developed a framework which can help you find the balance.


Creating an outstanding video is just the first step to a successful product video marketing campaign. If you fail to get your video in front of the right people it will results in a lack of results. When you work with Proper Video we think about activation right at the start and we can help you determine the right channels best suited to achieve your goals.

Our product video production process

The process of creating a product video is similar to most other video productions. Typically, the video production process consists of 6 steps.

A workshop to explore each aspect of your product video. Your audience, the message, activation and more.

We will create a script and detailed storyboard so you know exactly what your video will look, sound and feel like.

After key milestones are set we will organise the best people to be in the right place at the right time so production runs smoothly.

A highly experienced video production team will capture the footage and sound we need in ultra-high-definition 4K.

Our team of skilled editors will set to work and create a first draft of your video to send over for review.

Review your video and request any amendment you require. If you require changes we repeat this process until you are completely satisfied.

The question everybody wants to know the answer to:

How much does a product video cost?

Whilst all of our clients requirements are unique and the total cost will depend on many factors such as production value, crew needed, actors, locations and more, here’s where we start at Proper Video.

Product videos start at


  • Up to 60 seconds

  • Concept development

  • Script writing for your video
  • Storyboarding for your video
  • Highly experienced 2-person film crew
  • Motion graphics and text included
  • Royalty-free music with a commercial licence
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Delivering proper results to businesses big and small

From the education sector to energy companies, charities to councils – our video production team has made a big impact on businesses of all shapes and sizes.

Video Production Company in Manchester

“Our experience with Proper Video has been fantastic. We engaged Proper Video to create an initial close to one hundred videos to help launch our new brand of Decarbonisation Services. The videos that have been produced are of fantastic quality and the experience has been incredibly smooth. We will be continuing to engage the services of Proper Video well into the future and have already introduced their services to the other companies within our group.”

View more testimonials

The process of choosing a video production company in Burnley

Figuring out which video production company to use for your next project can be a minefield. Video marketing can be a significant investment so choosing the right company who can deliver the results that you want whilst giving a friction-free experience is essential. Our Burnley based video production team aims to build long-term, trusted partnerships with clients who want to grow.

For ultimate transparency we’ve detailed step-by-step our pre-sales process so that you know exactly what will happen if you choose to contact us.

Arrange a call with a video production company in Manchester

Request an initial discovery call where we’ll talk about you, your business and what you’re looking for to see if we’re a good fit.

Have a meeting with a Manchester video production company

To reach a proper solution we’ll need to explore your goals, market, audience and current marketing activity in a short workshop.

Your solution from a Manchester video production company

We’ll present a detailed proposal showing you our solution, how we plan to overcome your challenges and the costs associated.

Let’s Make Things Happen

Complete the form to schedule a free, no-obligation chat with a member of our team.

Video production company in Manchester
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