AdSmart is a targeted advertising platform offered by Sky. It revolutionizes traditional TV advertising by delivering personalized commercials to specific households based on their demographic profile and viewing behavior. The three key benefits of using AdSmart are:
Enhanced targeting capabilities – Instead of broadcasting commercials to a mass audience, businesses can tailor their messages to specific demographic segments, such as age, gender, location, household income, or even lifestyle preferences.
Cost efficiency: By delivering ads only to households that match the desired target audience criteria, businesses can maximize the impact of their campaigns and minimize unnecessary expenditures.
Measurable Results and Analytics: Sky AdSmart provides businesses with valuable insights and analytics to measure the effectiveness of their TV advertising.
With dedicated account managers, Proper Video can help you navigate the world of TV advertising at every stage. Speak to our MD, Aidan to find out more.