TV advert


A TV advert is a great way to reach huge audiences, succinctly convey your brand promise and inspire a call to action. Proper Video can help you at every stage from choosing the right TV advertising options and creating great content that connects with your audience.

“I’d highly recommend that you speak to them”

“Our experience with Proper Video has been fantastic”

“I was really impressed by the quality”

Fantastic results and an exceptional experience, what more could you ask for?

Ways your business can benefit from testimonial videos

Reach large audiences and increase brand awareness.

Increase credibility and trust by being featured on TV.

Laser targeted advertising from Sky AdSmart. From just £3,000.

AdSmart is a targeted advertising platform offered by Sky. It revolutionizes traditional TV advertising by delivering personalized commercials to specific households based on their demographic profile and viewing behavior. The three key benefits of using AdSmart are:

Enhanced targeting capabilities – Instead of broadcasting commercials to a mass audience, businesses can tailor their messages to specific demographic segments, such as age, gender, location, household income, or even lifestyle preferences.

Cost efficiency: By delivering ads only to households that match the desired target audience criteria, businesses can maximize the impact of their campaigns and minimize unnecessary expenditures.

Measurable Results and Analytics: Sky AdSmart provides businesses with valuable insights and analytics to measure the effectiveness of their TV advertising.

With dedicated account managers, Proper Video can help you navigate the world of TV advertising at every stage. Speak to our MD, Aidan to find out more.

Our TV Advert production process

Over the last 5 years we’ve perfected our TV advert production process to be as easy as a Sunday morning.

Described as ‘effortless and worry-free’ our TV advert production team can handle the whole process from strategic development to scriptwriting, storyboarding, voiceover recording, animation or live-action filming, post-production editing, and final delivery.

Strategic development

The first step in our TV advert production process is to understand your brand, your goals and your target audience. This information helps us develop concepts that will engage and resonate with your target audience.


With a clear strategic plan in place our creative video team will develop a script and storyboard and gather visual references so you know what your video will look like frame by frame. We will cast actors, voiceover artists, secure locations and plan the production in meticulous detail to ensure the production runs on time and in budget.


Our TV advert production team will capture the necessary footage and sound in ultra-high-definition. Our team will co-ordinate the production days, manage actors, locations and more to ensure an efficient production.


This is where your TV advert finally comes to life. Our editors will piece everything together, crafting a captivating and memorable story and add any motion graphics, sound effects and music which enhances the emotional impact. Simply put they will create a polished final video that communicates your message effectively in an engaging way that your audience loves.

Our work

GB Integrated Systems

Testimonial video | Product video | Social video

Binary Plus Training

Promotional video

Nelson & Colne College

College promotional video

How much does a TV advert cost?

The cost of TV advert production can vary significantly depending on various factors such as production scale, complexity, creative requirements, and location. Typically, TV advert production costs range from thousands to tens of thousands of pounds. This includes scriptwriting, casting, production crew, equipment, editing, special effects, music licensing, and post-production.

TV advert production FAQ’s

The time required to produce a TV advert can vary depending on factors such as the complexity of the concept, the length of the ad, the availability of resources, and the production timeline. Generally, the production process can take anywhere from a few weeks to a few months. It involves tasks such as concept development, scriptwriting, pre-production planning, casting, location scouting, filming, editing, post-production, and final delivery. The timeline can be influenced by factors like the need for special effects, multiple shoot locations, and coordination with actors or spokespersons.

Yes, it’s common to repurpose TV adverts for other platforms like digital advertising, social media, or online video platforms. However, it’s important to consider the specific requirements and formats of each platform. Sometimes, adjustments or edits may be needed to optimize the advert for different screen sizes, aspect ratios, and audience behaviors in digital or online environments.

While it’s possible to create a TV advert with a smaller team or even independently, we believe your TV advert is not a marketing asset you should cut corners on. You TV advert will be seen by thousands and to ensure it’s effective we strongly advise consulting a profession TV Advert production company. A professional production team brings expertise, experience, and technical capabilities to ensure a high-quality production. They can handle various aspects like scriptwriting, casting, directing, cinematography, sound design, editing, and post-production, resulting in a polished and effective TV advert.

Why choose Proper Video?

We’re personal – you won’t be passed between account managers. When you call Proper Video you’ll speak directly with MD, Aidan who will be your point of contact throughout the entire project.

We’re experts – we love creating video content and we love helping our clients achieve their goals. This fuels our drive to innovate and search for the best ways to do both.

We’re easy to work with – there’s a common thread in all of our client reviews, which is clients love working with us. Results are very important but we also understand you’ve got to enjoy the process too.

Making a video?
Make it proper

Contact our MD, Aidan to discuss your TV advert production project.