Sky AdSmart

The revolutionary approach to TV advertising, AdSmart from Sky, levels the playing field for businesses of all shapes and sizes. AdSmart combines the benefits of online advertising such as targeting and low cost with the premium feel of TV.

Proper Video is a video production company who offer Sky AdSmart services. We can help you develop your TV advertising strategy, create attention grabbing video and guide you through the whole process.


Reach a massive amount of customers on AdSmart from Sky from just £3,000

Video production company in Manchester

To get started, get in touch with Aidan today.

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How AdSmart works

For years, small-to-medium businesses have thought that TV advertising has been out of their reach. Well, not now. AdSmart is affordable and it harvests great results.

AdSmart has the ability to show different ads to different people watching the same show at the same time. No longer do you pick where your ad is placed, instead you choose who sees it. You have the ability to show your advertisement to just your ideal customers.

For example, if you’re a premium watch retailer with watches priced £5,000 upwards. Now you can target people who earn £65,000 per year or more who are more likely to buy.

Some of the targeting opportunities using AdSmart from Sky

Choose a local authority

Choose a region(s)

Target specific postcodes

Geo-flex targeting

Age of household occupants

Age of children, split into 9 age ranges

Choose household based on gender

Home ownership – owner occupied or tenanted

Car ownership by type & brand

Identify houses with pets

Target people based on affluence

Target business owners

Benefits of Sky AdSmart

TV advertising gives a premium feel to brands who use it. Use this premium distribution channel to secure your position as a market leader and stand out from your competition.
The hyper-targeting ability of AdSmart means you can restrict your advert to specific postcodes, demographics and more. This makes it relevant to views which in turn leads to better results.
AdSmart reaches more than 30 million people in the UK which opens huge opportunities to reach a huge amount of potential customers from just £3,000.

Why choose Proper Video for your TV advertising campaign?

In the beginning we were just film production enthusiasts. However, over time we’ve developed our marketing expertise and we now really know what makes a great video advertisement. We understand your ideal customers and how to motivate them to buy from you.

Trusted by SME’s and world-leading brands

From the education sector to energy companies, charities to councils – our video production team has made a big impact on businesses of all shapes and sizes.


“The quality was outstanding and when the first draft of the videos came in we were able to work together to make little tweaks to it until in the end I’m 100% more than satisfied. I found Proper Video really approachable, down-to-earth and just easy to work with.”

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Video production company in Manchester
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