Video Marketing Strategy

Your video marketing strategy will help us align marketing objective with your overall business goals. Most importantly, it will be both accountable (results driven) and flexible (able to respond to change).

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Goal Setting

Like any journey, we need to understand both where you are now and where you want to get to in order to plan how to get there. Setting goals shows us how we will measure your success. If we don’t set goals, how we would we know what’s working and what’s not?

Audience Research

To ensure you get the results that you want we put your customers at the heart of your video marketing strategy. We learn what their pains are, what motives them and how they live their digital lives. This enables us to create videos they cannot ignore.

Content Strategy

Once we fully understand your audience we map out exactly what, when and how content will be presented to them. We create content that your audience want and give it to them on platforms they are using. Your content will guide your audience through the buying journey from prospect to customer.

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We bring your marketing to life

Video Production 

From live action to talking heads, animation to multi camera filming – Proper Video will direct the whole process including the creation of concepts and story boards, scripting, audio visual filming including cast direction, editing and production. Our process work because we involve you in the process.

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Distribute > Track > Optimise

Video Activation 

We understand the importance of delivering a great ROI. We distribute and promote your video’s through organic and PPC channels and proactively monitor and refine the campaign to maximise performance.

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Let us help you transform your marketing

We’d love to hear from you. Send us a message, call or email. It’s up to you.

Call – 01282 969161

Email – info@proper-video.co.uk