Explainer video production

Explainer videos are great to quickly and efficiently show your potential customers how your product or service works. Proper Video can help you produce a fun and engaging, animated or live action, explainer video viewers will remember.


Reasons to invest in an Explainer video?

Explain complex topics quickly and efficiently in a format customers love.

Explainer videos are a proven tool to increase leads online.

Rank higher on Google with a highly optimised explainer video.


Answers to your questions

What are the best practices for creating an Explainer video?

  • It can be easy to try and cram as much information into your explainer video as possible. However, we know that it’s best to stick to one, simple message. If you try to include too much this will dilute the whole video, become confusing to the viewer, and have the opposite effect of what you want. Proper Video will work with you to develop a simply but impactful script and storyboard.
  • To increase inbound leads its best to use a voiceover. A voiceover allows you to carefully place target keywords and phrases within the script which will make your video perform better in search results.
  • Measuring how your explainer videos performs is critical to its long-term success. Measure everything from engagement rate, view through and conversation to proactively optimise and improve performance.

How much does an Explainer video cost?

Live action explainer videos start at £1,980. This includes:

  • Development of ideas, scripts, storyboards, and style guides.
  • A 2 person film crew filming on 1 day
  • Editing your video including advances motion graphics
  • Bespoke sound design and music for your video

Addition costs could include:

  • Specialist equipment hire
  • Use of actors
  • Advanced animation
  • Locations
  • Addition crew which depends on the complexity of the idea

Animated explainer videos start at £3,495. This includes:

  • Development of ideas, scripts, storyboards, and style guides.
  • Advanced animation and motion graphics including character design
  • Bespoke sound design and music for your video

How long does an Explainer video take to produce?

Live action explainer videos typically around 4 weeks to complete whilst animated explainer videos can take 6 to 8 weeks. Animation is a much more labour intensive process. We can turn things around quicker if you’re running to a tight deadline.

Our strategic, measurable approach to video marketing

Video strategy

Developing the right message and right video content to get you the best results.

Video production

From project management to filming, animation to sound design and so much more.

Video activation

Distribute your video via owned and paid advertising channels to maximise its impact.

Becoming a Proper Video client


A discovery call to learn more about your business, what you’re looking to achieve and to see if we’re a good fit.

In a workshop we’ll look at current marketing activities, in-depth video goals, your audience and explore ideas.

Finally, you’ll receive a detailed video marketing proposal including plans, recommendations and costs.

Ready to get started? Great. Got questions? Fire away.