Product video production

Whether you’re launching a new product, promoting an existing one, or looking to increase your online sales, product videos can be a powerful way to drive engagement, build brand awareness, and ultimately, grow your business.

Our product video production team can help you produce product videos you competition wish they had.

“I’d highly recommend that you speak to them”

“Our experience with Proper Video has been fantastic”

“I was really impressed by the quality”

Fantastic results and an exceptional experience, what more could you ask for?

Ways your business can benefit from product videos

Increase brand awareness by providing a memorable and shareable experience.

Improve your conversion rate by helping potential customers overcome any doubts.

Think your product’s a bit tricky to film? No problem

At Proper Video we love a good challenge. Sometimes a product’s components or the assembly process is tricky to film. That’s when we turn to animation and CGI.

Our product video production team are experts at bringing concepts to life through CGI that excites and inspires your audience.

Our product video production process

Over the last 5 years we’ve perfected our product video production process to be as easy as a Sunday morning.

Described as ‘effortless and worry-free’ our product video production team can handle the whole process from strategic development to scriptwriting, storyboarding, voiceover recording, animation or live-action filming, post-production editing and final delivery.

Strategic development

The first step in our product video production process is to understand your brand, your goals and your target audience. This information helps us develop videos that will reach, engage and resonate with your target audience.

Creative development

With a clear strategic plan in place our creative video team will develop a script and storyboard and gather visual references so you know what your video will look, sound and feel like frame by frame.


For live-action projects, our product video production team will capture the necessary footage and sound in ultra-high-definition. If your project is animation based or includes motion graphics, any characters and scenes will be created.


This is where your product video finally comes to life. Our animators and editors will piece everything together, crafting a captivating and memorable story and add any sound effects and music which enhances the emotional impact. Simply put they will create a polished final video that communicates your message effectively in an engaging way that your audience loves.

Video activation

Don’t let your explainer video become just an expensive asset sat on a hard-drive. At Proper Video we understand that your investment in video marketing must provide a return. To provide a return, your video must be seen by the right people.

With a team of in-house digital marketing experts we can ensure your video reaches your target audience, captures their attention and pushes them forward in the buying journey.

We can help you distribute and promote your video through channels such as: email marketing, organic social, paid social, Sky AdSmart and even optimise it for search.

Our work

GB Integrated Systems

Testimonial video | Product video | Social video

Binary Plus Training

Promotional video

Positive Action in the Community

Recruitment video | Brand video

How much does a product video cost?

The question anyone thinking about creating a product video wants to know the answer to…

At Proper Video explainer videos start from £1,500.

This includes: strategic development, storyboarding, scripting, filming, editing – everything from start to finish.

Product video production FAQ’s

The short answer is, not much. Your main role is helping us learn more about your product which helps us develop production video ideas that will engage and resonate with your target audience. This is normally achieved through a workshop or two in the first few weeks where we ask you a ton of questions.

From then we’ll set to work and simply ask you for your feedback from time to time.

Typically your product video will be complete within 4 to 6 weeks from getting the green light. We are able to complete projects in shorter timescales though, just contact our MD, Aidan to see if what you’re thinking is achievable.

Why choose Proper Video?

We’re personal – you won’t be passed between account managers. When you call Proper Video you’ll speak directly with MD, Aidan who will be your point of contact throughout the entire project.

We’re experts – we love creating video content and we love helping our clients achieve their goals. This fuels our drive to innovate and search for the best ways to do both.

We’re easy to work with – there’s a common thread in all of our client reviews, which is clients love working with us. Results are very important but we also understand you’ve got to enjoy the process too.

Making a video?
Make it proper

Contact our MD, Aidan to discuss your product video production project.