Positive Action in the Community

Position Action in the Community (PAC) are a registered charity providing much needed services that tackle youth homelessness, domestic abuse and mental wellbeing in Pendle, Lancashire.

“The videos that we’ve had produced have really gone a long way into achieving what we wanted.”

Project Overview

PAC were our chosen charity for 2022. At Proper Video, we aim to make a difference in everything that we do, that’s why we partner with one charity per year and support them by producing videos that help them reach their charity goals, whatever they may be.

Throughout 2022, we helped PAC produce and distribute multiple video marketing campaigns that helped them achieve a number of goals including recruiting top talent, raising awareness and attracting other corporate partners.

All of the projects can be viewed below.

Recruitment Campaign

PAC needed help recruiting new support workers for their assisted accommodation for homeless young people, Safe Space.

We helped PAC create 3 videos in total. One video was designed to raise awareness of the current roles available with the call-to-action being to click through to the website to learn more.

We then created 2 longer videos which were available on the website alongside the job description. For the two longer videos we interviewed current staff members to showcase their experience of working for PAC as support workers.

The campaign was a huge success with PAC seeing a significant increase in the number of qualified candidates applying for the roles.

BeFree Rebrand Launch

Over the years PAC had developed a range of services designed to help tackle the issue of domestic abuse however, they had all become disconnected. This resulted in potential service users being confused as to who to call.

PAC decided to restructure and merge the services and re-brand under the name of BeFree.

We created a number of videos to support their re-brand launch. Various versions of the videos were made and optimised for each platform they were distributed on.

What Claire, CEO of Positive Action in the Community, had to say

Our work

GB Integrated Systems

Testimonial video | Product Video | Social Video

Binary Plus Training

Promotional video

Positive Action in the Community

Recruitment video | Brand video

Making a video?
Make it proper

Contact our MD, Aidan to discuss your video production project.