Nelson & Colne College
Lancashire’s only OFSTED ‘Outstanding’ college, Nelson & Colne College Group offer a range of further education opportunities to young people and adults.
Project Overview
Proper Video were asked to create two videos that would sit at the heart of a paid social marketing campaign.
The campaign’s aim was to create awareness and generate applications for the new T-Level qualifications offered by Nelson & Colne College.
We created two videos: one aimed at engaging prospective students on social media, motivating them to find out more about T-Levels; and one aimed at parents, giving them all the information they needed to allow their child to apply for a T-Level qualification at Nelson & Colne College.
Student promotional video
The video aimed at students was made in a vertical 9:16 format as this is the best format for social media. The video is fast paced, motivational and includes motion graphics elements to keep the viewer engaged.
Parent informational video
For the video aimed at parents we interviewed several T-Level leaders from the college as well as the college principle. We overlaid footage captured for the student video to break up long answers and used motion graphics text to highlight key information and keep the viewer engaged.
