Binary Plus Training
Binary Plus Training are one of the leading First Aid Training providers in Lancashire. They offer a range of First Aid, Pediatric First Aid, Fire Marshall and Manual Handling training delivered at their training facility in Bacup, Lancashire or in the client’s workplace.
Project Overview
As the UK opened up again following Covid-19, Director James set Proper Video the challenge; get people to book my training courses.
Up for a challenge we designed a full funnel digital marketing strategy. A promotional video was created to be put at the heart of that strategy and distributed using social media ads.
Our team facilitated the whole campaign including creating the promotional video, building the custom landing page and managing the paid social media campaign.
The promotional video was a huge success in capturing potential customers’ attention across social media and driving leads to the website.