Paid social media advertising

Social media advertising is a cost effective way to target your potential customers to achieve many business and marketing goals such as raising brand awareness and driving sales.

Proper Video have specialists in both B2C and B2B social media advertising, our paid social team have perfected an approach that ensures your ads are seen by the right people, at the right time.

Data-driven paid social media advertising campaigns that reach more customers and drive your revenue.

Video production company in Manchester

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What is paid social?

In a nutshell, paid social is where you pay a social media platform such as Facebook, Twitter or TikTok to place your advertisement in front of your ideal customers on their platform. Like traditional newspaper adverts, but better. We use scroll-stopping ad design and intelligent data to capture your ideal customer’s attention at every stage of the buying journey.

Social media advertising can be extremely effective at boosting reach and driving leads. At Proper Video we can plan, implement and optimise a social media advertising campaign on the social platforms best fitted to your brand and target audience.

Is paid social for me?

For any brand, advertising on social media can be a powerful tool. It’s much cheaper than traditional advertising channels such as TV which makes it more accessible for brands of all sizes. Using paid social, we can drive a ton of traffic to your website. However, you need to bear in mind that if you have a poor product and/or a poor website that doesn’t convert, it doesn’t matter how much traffic we push, the campaign is likely to fail.

We’ll complete a full audit of your current digital marketing strategy and website before you sign up. We’ll tell you if there needs to be any foundation work done and can help with this.

How will using a paid social media agency benefit my business?

The truth is, getting results from paid social is becoming harder and harder by the day. It’s an ever-changing landscape with constant updates to algorithms and targeting. However, get it right and the returns can be huge.

Partnering with a paid social media agency saves you time and money. You’ll gain instant access to a team of social media advertising experts who will identify and target your ideal customer, create attention-grabbing ads, manage your paid social advertising campaign and constantly monitor and optimise for peak performance.

Paid social media platforms

There are many different social media advertising platforms out there such as Facebook, LinkedIn, TikTok and Snapchat to name a few. Proper Video can help you identify which platforms are right for your business.

Facebook Ads

Facebook is the social media adertising giant and you can see why. Facebook has over 2.6 billion monthly active users around the globe meaning there is a very strong chance your ideal customers are using it. Facebook is brilliant for both B2C and B2B brand alike. If you want hyper-targeted, high-ROI campaigns, Facebook is your playground.

If you’re in the B2B world LinkedIn is probably a platform you’ll want to look at. It is the largest global community of professions with 310 million monthly active users. You can target people with specific jobs, within a specific company, seniority and much more.

Now with 1 billion monthly active users. 41% of which are aged between 16 and 24 TikTok isn’t a platform that can be ignored, especially if your target audience includes a Gen Z demographic. Users spend an average of 52 minutes per day – that’s a lot of time on their screens.

Owned by Facebook, Instagram has over 1 billion monthly active users. Of all the platforms Instagram is probably the most visually appealing, making it a great platform for fashion, travel, homeware and health and fitness brands.

Not seen the platform you’re looking for? Get in touch – we probably run ads there but we didn’t want to drone on too much.

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Paid social media advertising is cost effective

Traditionally, when you advertised in newspapers and magazines you paid for the advertising space. That’s where paid search is different. You can set it up so that you only pay when somebody clicks through to your website. This means that you only page when you get results.

There is no minimum spend and we’ve never heard of any company being penilised for spending too much. So, you really can spend as much or as little as you want. We always look through the numbers with you to make sure it makes business sense.

Paid social media get results fast

Unlike organic SEO service where you may have to wait a few months to start seeing results, with social media advertising you can start seeing results within the first week.

Just a few ways you can target your audience using social media advertising

Basic demographics

The best way to target new customers. You can reach more potential customers based on their age, where they live, their gender and what they’re interested in.

Remarketing

Basically, remarketing ads lets you target people who have already interacted with your previous ads. This keeps you company at the forefront of their minds.

Similar audiences

Do you already have a large following on social media? Well you can set up a paid advertising campaign that only targets more of the same people.

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How we work

By working with Proper Video you’ll be choosing to use a specialist paid social team who have perfected their approach which ensures your ads deliver impact. For you, we’ll select the right channels, create ads, track, report and analyse so we’re always ahead of the game.

Delivering proper results to businesses big and small

From the education sector to energy companies, charities to councils – our video production team has made a big impact on businesses of all shapes and sizes.

Video Production Company in Manchester

“Our experience with Proper Video has been fantastic. We engaged Proper Video to create an initial close to one hundred videos to help launch our new brand of Decarbonisation Services. The videos that have been produced are of fantastic quality and the experience has been incredibly smooth. We will be continuing to engage the services of Proper Video well into the future and have already introduced their services to the other companies within our group.”

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