Why work with Proper Video?
You’ll benefit from our tried and tested, strategic, data-driven, customer focused approach to drive more revenue using social media.
Proper Video know how to create engaging, sharable social media content that gets your brand noticed and inspires your audience.
We provide holistic, monthly or fortnightly reports to help you understand how we’re performing across each social media platform.
Our paid social process
1.
Strategy & planning
The first stage involves defining your objectives, target audience and budget. Is the primary objective: increasing brand awareness, driving website traffic, generating leads, or boosting conversions? Additionally, we will identify your target audience, including their demographics, interests, and behaviors, to ensure your ads reach the right people. Setting a budget and selecting the appropriate social media platforms for your campaign are also crucial in this stage.
2.
Ad creation and targeting
Once you have a clear strategy, you can move on to creating compelling ad content. This stage involves developing eye-catching visuals, persuasive ad copy and engaging calls-to-action. The ads should align with your brand’s messaging and be optimized for the specific social media platforms you’re utilizing.
3.
Campaign launch and monitoring
We’ll launch your paid social campaigns across the selected platforms and closely monitor the performance of your ads, tracking metrics like impressions, clicks, conversions, engagement rates, and cost per action (CPA).
4.
Analysis and optimisation
Based on insights gained from metrics, we make informed decisions to improve targeting, adjust bids and modify ad creative. By continuously analysing and optimising we can drive better performance.
