Promotional video production

A great promotional video can significantly increase demand leading to more enquires and more sales. Our promotional video production team create high-performing promotional videos that your audience want to watch. We’ll help you:

  • Develop the right message which will resonate and motivate your customers.
  • Create cinema-standard promotional videos that will blow your audience away.
  • Ensure you see a return by helping you get your video in front of the right people using organic and paid media channels.

Increase leads on social media and your website using promotional video.

Video production company in Manchester

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Your guide to promotional video production

Why use promotional videos in your marketing?

Today, video is a huge part of the buying journey and it has become the medium of choice for customers wanting to learn more about a product, service or brand.

Promotional videos are a great tool to reach new customers, capture their attention and motivate them to learn more or make an enquiry. A promotional video can help you:

  • Reach a huge amount of potential and raise brand awareness on a mammoth scale.
  • Connect with your audience on an emotional level to build trust and credibility.
  • Ultimately, drive lead generation for your product and services.

What makes a great promotional video?

Promotional video, testimonial video, explainer video. There’s a range of different types of video to choose from and they all perform at their best in different situations. To explain below is a picture of a simple, traditional marketing funnel which helps map out the customer journey.

Marketing Agency Expert

At the top is the awareness stage – potential customers are just discovering your brand for the first time. In the middle is the consideration stage – a potential customer is interested in your offer are now researching their options. At the bottom is the action stage – where customers have reached a decision whether to buy or not.

Typically, a promotional video is the type of content you would use at the top of the marketing funnel.

As we said, this is the stage where potential customers are discovering your brand for the first time. This means that a 2 minute explainer video is likely to be too long and too much information. Instead, your promotional video should aim to be short and talk to their wants and needs.

The B2B buy is slightly different however, most of our initial decisions are based on emotion…

With this in mind, here are some key considerations for when you create your own promotional video:

Key considerations when creating your promotional video


First up is the most important consideration you need to make when you’re thinking about your promotional video – and it’s not even about the video itself. It’s about how you make sure that potential customers see your promotional video. At Proper Video, we know that if nobody sees your video it doesn’t matter whether it’s a DIY project or you’ve had Steven Speilburg direct it – it’s not going to generate the results you want.

As a business owner, marketing or sales leader you’ve probably come across the terms inbound and outbound by now. Promotional videos are a type of outbound marketing. This means, typically, you’re going to have to use paid media channels such as social ads, PPC and TV to reach your audience.

Which one is best for you depend on who your audience are. If you’re selling costume jewllery to 16 – 24 year olds, TikTok is a channel you could use. However, if you’re selling £15k Roxels’ to company executives then potentially Sky AdSmart could be a channel for you.

At Proper Video, we will help you identify the channels best suited to your audience and your aims to achieve the best results.

It’s about them, not you

Imagine if you went on a date with someone and all they did was talk about themselves – it’s no fun. It’s not about you. Seriously, your customers don’t want to hear it. Instead, talk about them, their needs, their wants and their pain points. This will grab their attention, make them like and trust you and compel them to click to learn more or get in touch.

Less is more

As mentioned previously, promotional videos are designed to capture the attention of new potential customers. We live in a world where we are surrounded by brands trying to grab our attention. This means that at this stage they are unlikely to give up much of their attention. The best promotional videos are short, sweet and to the point acting as a tool to compel someone to click to learn more.

Consider animation

For some of the brands we work with, what they do is difficult to shoot or would require a huge budget to represent in a real world environment. Animation gives your total control and flexibility and can be used to explain topics quickly and clearly. If you’re interested in an animated promotional video speak to us. Our highly-experienced animation team are experts in motion graphics, animation and CGI (computer-generated-imagery).

Our video production process

The process of creating a promotional video is similar to most other video productions. Typically, the video production process consists of 6 steps.

A workshop to explore each aspect of your promotional video. Your audience, the message, activation and more.

We will create a script and detailed storyboard so you know exactly what your video will look, sound and feel like.

After key milestones are set we will organise the best people to be in the right place at the right time so production runs smoothly.

A highly experienced video production team will capture the footage and sound we need in ultra-high-definition 4K.

Our team of skilled editors will set to work and create a first draft of your video to send over for review.

Review your video and request any amendment you require. If you require changes we repeat this process until you are completely satisfied.

The question everybody wants to know the answer to:

How much does a promotional video cost?

Whilst all of our clients requirements are unique and the total cost will depend on many factors such as production value, crew needed, actors, locations and more, here’s where we start at Proper Video.

Promotional videos start at


  • Up to 60 seconds
  • Video strategy planning and concept development
  • Script writing for your video
  • Storyboarding for your video
  • Highly experienced 2-person film crew
  • Motion graphics and text included
  • Royalty-free music with a commercial licence
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Trusted by SME’s and world-leading brands

From the education sector to energy companies, charities to councils – our video production team has made a big impact on businesses of all shapes and sizes.

“The quality was outstanding and when the first draft of the videos came in we were able to work together to make little tweaks to it until in the end I’m 100% more than satisfied. I found Proper Video really approachable, down-to-earth and just easy to work with.”

Tracy Heatley

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The process of choosing a video production company in Burnley

Figuring out which video production company to use for your next project can be a minefield. Video marketing can be a significant investment so choosing the right company who can deliver the results that you want whilst giving a friction-free experience is essential. Our Burnley based video production team aims to build long-term, trusted partnerships with clients who want to grow.

For ultimate transparency we’ve detailed step-by-step our pre-sales process so that you know exactly what will happen if you choose to contact us.

Arrange a call with a video production company in Manchester

Request an initial discovery call where we’ll talk about you, your business and what you’re looking for to see if we’re a good fit.

Have a meeting with a Manchester video production company

To reach a proper solution we’ll need to explore your goals, market, audience and current marketing activity in a short workshop.

Your solution from a Manchester video production company

We’ll present a detailed proposal showing you our solution, how we plan to overcome your challenges and the costs associated.

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Video production company in Manchester
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