How much does video marketing cost?
This is always the first question business owners and marketing teams will ask when researching their options.
Well, it’s a tough question to answer off the bat and that’s because there are so many variables and options such as do you require actors? Would you like live action or animation? And how are you planning to promote your video once it’s ready?
Proper Video are a full-service video marketing agency and over the years we have created standalone videos costing under £1000 all the way up to creating and managing comprehensive video marketing campaigns running into tens of thousands, so we know a thing or two about how much video marketing costs.
However, at Proper Video, we love to educate prospective customers even if that leads you towards a different solution. Please keep in mind that all prices are estimates but we’ll do our very best to offer some realistic price ranges based on real-world projects.
We’re going to start by looking at what it costs to produce a video. Then I’ll show you some of the options that can push the price up. Finally, I’ll show you the one cost that most business don’t consider which is the cost of distributing and promoting your video.
How much does video production cost?
How much does a promotional video cost?
Promotional videos are brilliant for raising brand awareness and driving sales.
Small businesses should budget between £2,000 and £10,000 whilst large businesses can easily spend north of £25,000.
Often a promotional video will be the first impression of your brand on your potential customers, so it makes sense that it needs to be impactful and memborable. That’s why typically, promotional videos require a higher production value which makes them more expensive than other types of Usually, promotional videos require actors, complex motion graphics and animation.
How much does an explainer video cost?
Explainer videos are great for generating leads online.
A live action explainer video can cost between £2,000 and £5,000 whereas animated explainer videos typically cost between £3,500 and £10,000 this depends on how complex the animation is.
How much do testimonial videos costs?
If you want to drive sales online, look no further than testimonial videos.
Testimonial videos range from £1,500 to £5,000.
How much do thought leadership videos costs?
Increase your visibility online and grow your audience with thought leadership videos.
At Proper Video we offer a series of 6 thought leadership videos for £1,685.
We do create a lot more types of videos but hopefully that non-exhausting list give you an indication on how much different types of video cost. If you’re wondering what type of video would best suit your business and goals we’ve created a helpful guide to help you choose which type of video is best for your business.
All the prices above include planning, scripting and storyboarding, filming and editing your video.
If you were to buy a new car you could choose to buy the basic model but you can also choose to add optional features and it’s exactly the same with video production.
Prices for other options
Drone footage typically costs around £400 to £900
Actors cost from £250 per day. If you’d like to hire a celebrity (even local ones) the price will likely increase depending on their position and influence.
Special locations can cost from £150 per day.
You may need to consider whether your video requires any specialist equipment.
Video distribution and promotion costs
Next is the cost of distributing and promoting your videos.
Over the years, we’ve spoken to many business owners who had been left feeling frustrated when they had a video made in the past and it failed. They’d say ‘video doesn’t work for my business’.
The reason why their video marketing effort had failed wasn’t due to the video itself. Rather, it was down to how they’d distributed it.
At the end of the day, it doesn’t matter whether you spend £10 or £10,000 on your video if nobody see’s it then it’s money down the drain.
You can distribute your video through social media, email marketing, your website, YouTube, TV or online advertising channels such as Google and Facebook. How you choose to distribute and promote your video will depend on your goals.
Paid advertising channels
You can choose to push your video to your audience via advertising channels such as Google, Facebook and possibly TV.
(I know a lot of small businesses feel that TV advertising is out of reach financially however, Sky have launched a service where you can advertise on Sky channels for just £3,000. Contact us to find out how)
The costs of advertising will depend on a range of factors such as:
- Which platform are you using?
- How many people do you expect to reach?
- And your industry.
You can literally spend £10 or £10 million, the limit really is endless.
Using your owned media channels
If you choose to distribute your video via your owned media channels such your company social media profiles, YouTube and your website you will need to think about how to optimise your video for search engines.
This will mean creating an SEO strategy before you start to create your videos. An SEO strategy will detail what your target audience are actively searching on the internet and then that will help you determine what the content of your video is about.
An SEO strategy can cost from £300 to £900 depending on how detailed it is.
How much does video marketing cost? Conclusion
Again, everything here is simply and estimate and how much your video marketing and video production requirements cost may look much different. I hope you’ve got a good feeling for the potential costs of video marketing for your business.
If you have any questions regarding anything in this post, please leave a comment or get in touch and we’ll do our best to help answer any questions you have.