Explainer video production

Explainer videos can be an incredibly effective marketing and sales tool. Whether you need animation or live action our Manchester based explainer video production team create explainer videos that exceed your expectations.

Quickly and efficiently show your customer how your product or service works with an explainer video.

Video production company in Manchester

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Your guide to explainer video production

How could your business benefit from an explainer video?

Video is a format loved by many for information and entertainment purposes. Now, customers expect to have the option to learn about a brand’s products and services via video too.

With so many products and services to choose from in today’s market customers spend much more time researching the right solution for them online, on their own. An explainer video can be a fun and engaging way to educate and inform viewers of your product. Explainer videos:

  • Help explain complex topics quickly and make it easier for potential customers to buy from you.
  • Are a proven marketing tool that help increase leads through your website.
  • Can help boost your SEO and website visibility resulting in more traffic and more enquires.

How to create a winning explainer video

To get the most out of your explainer video it is important to know how to integrate it into your wider marketing strategy. As you’ll have probably guessed, here at Proper Video, we like to use the marketing funnel to help us explain our thought process. Below is an image of a simple marketing funnel.

At the top of the upside down triangle is the awareness stage. This is where potential customers are just discovering your brand for the first time.

In the middle of the marketing funnel is the consideration stage. You’ve captured the attention of a potential customer, they’re interested in your offer and are now learning more and possibly researching other options.

At the bottom is the action stage – where customers have reached a decision as to whether they are ready to buy or not.

At Proper Video, we know from experience and hard data that explainer videos typically perform best when used in the consideration stage of the marketing funnel. Today, it’s said that customers complete 70% of the buying journey before getting in contact with a company. As consumers we want to research our options independently. That’s why explainer videos are best suited to target customers in the consideration stage. A good explainer video tends to be longer in length and contain more information which is useful to help customers make a buying decision when conducting their research online.

Proper Video can help you understand and develop your own marketing funnel and advise on where your explainer video will perform best.

Now we know what explainer videos are used for here are our key considerations for when you are creating your own.

Key considerations when creating your explainer video


Nor you or I want your explainer video to be just an expensive asset sat on your hard drive. We need to put it to work. To get the most out of your explainer video it is vital that you have a robust activation strategy that ensures your video is seen by the right people.

There are two primary ways that we help our clients activate their explainer video.

One solution would be to use paid media channels. In addition to the video itself we would create a targeted social media or PPC campaign and a high-performing landing page. We would use the advertising campaign to drive traffic to your new landing page where they can watch the video and then make contact, fill in a form or whatever CTA we choose.

The next solution is to ensure we use the script of the video to optimise your explainer video for search. This way we’re capturing the customers that are actively searching for your product or service.

Typically, the paid media option will deliver results overnight however, your second option would generate less but better qualified leads. The question is, are you searching for a quick win or looking for long-term brand growth?

How you distribute your explainer video will be determined by your target audience and your goals. At Proper Video we can guide you through all of your options to generate a big impact.

Keep it simple

Whilst we understand that you want to shout about every feature and benefit of your brand it’s important to not overload the viewer. The aim with your explainer video is to provide just enough information for them to take the next action. Top tip: including too many features makes viewers think ‘so what’, too many benefits makes viewers think ‘yeh, right’. Get the balance right and you’ll have yourself a high-performing explainer video.

Know your customers

As with any type of video, researching your customers is critical. At the start of every project we work with you to understand your customers, what they want and need, what frustrates them and how your solution alleviates that frustration. It is only by fully understanding your customers that you can create an explainer video that will resonate with them and motivate them to take action.

Our explainer video production process

The process of creating an explainer video is similar to most other video productions. Typically, the video production process consists of 6 steps.

A workshop to explore each aspect of your explainer video. Your audience, the message, activation and more.

We will create a script and detailed storyboard so you know exactly what your video will look, sound and feel like.

After key milestones are set we will organise the best people to be in the right place at the right time so production runs smoothly.

A highly experienced video production team will capture the footage and sound we need in ultra-high-definition 4K.

Our team of skilled editors will set to work and create a first draft of your video to send over for review.

Review your video and request any amendment you require. If you require changes we repeat this process until you are completely satisfied.

The question everybody wants to know the answer to:

How much does an explainer video cost?

Whilst all of our clients requirements are unique and the total cost will depend on many factors such as production value, crew needed, actors, locations and more, here’s where we start at Proper Video.

Explainer videos start at


  • Up to 120 seconds

  • Concept development

  • Script writing for your video
  • Storyboarding for your video
  • Highly experienced 2-person film crew
  • Motion graphics and text included
  • Royalty-free music with a commercial licence
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Delivering proper results to businesses big and small

From the education sector to energy companies, charities to councils – our video production team has made a big impact on businesses of all shapes and sizes.

Video Production Company in Manchester

“Our experience with Proper Video has been fantastic. We engaged Proper Video to create an initial close to one hundred videos to help launch our new brand of Decarbonisation Services. The videos that have been produced are of fantastic quality and the experience has been incredibly smooth. We will be continuing to engage the services of Proper Video well into the future and have already introduced their services to the other companies within our group.”

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The process of choosing a video production company in Burnley

Figuring out which video production company to use for your next project can be a minefield. Video marketing can be a significant investment so choosing the right company who can deliver the results that you want whilst giving a friction-free experience is essential. Our Burnley based video production team aims to build long-term, trusted partnerships with clients who want to grow.

For ultimate transparency we’ve detailed step-by-step our pre-sales process so that you know exactly what will happen if you choose to contact us.

Arrange a call with a video production company in Manchester

Request an initial discovery call where we’ll talk about you, your business and what you’re looking for to see if we’re a good fit.

Have a meeting with a Manchester video production company

To reach a proper solution we’ll need to explore your goals, market, audience and current marketing activity in a short workshop.

Your solution from a Manchester video production company

We’ll present a detailed proposal showing you our solution, how we plan to overcome your challenges and the costs associated.

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Video production company in Manchester
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