Creating explainer videos can be challenging, no matter whether you’re a seasoned pro or new to the world of video.
Below, we showcase five brilliant explainer video examples that are sure to get your creative juices flowing.
In addition to a range of examples of explainer videos we also show you the most common mistakes business make when producing explainer videos. And if that wasn’t enough, we’ve also included a range of tips to help you create yours.
Keep reading to find some great explainer video examples to inspire you and more.
Explainer Video Example 1: Meet the new Dropbox
Dropbox’s video to introduce their new features is a great example of what makes a good explainer video. It starts by addressing a common problem that many people face: the struggle to access and share files across multiple devices. By introducing Dropbox as the solution to this problem, the video clearly communicates the value of the service and how it can solve a common problem for its users.
Another strong point of the video is its use of engaging visual elements. The animation is visually appealing and keeps the viewer’s attention throughout the video. The use of real-life scenarios and relatable characters helps to drive home the message and make it more relatable to the audience.
Overall, this explainer video example from Dropbox effectively communicates the benefits of their service and how it can solve a problem for its users. Its combination of a clear and concise message with engaging visuals makes it a compelling viewing experience.
Explainer Video Example 2: The Fiverr Journey
This is a great explainer video example. Fiverr effectively communicates the benefits of the service and how it empowers people to get more done. One of the strong points of the video is its use of storytelling. By following the journey of a fictional character, the video is able to engage the viewer and convey the message in a more compelling way. Another thing that makes the video effective is its brevity. At only 60 seconds long, the video is clear and concise, getting straight to the point and making it easy for the viewer to understand the value of Fiverr’s service.
In addition to its storytelling and brevity, the Fiverr Journey explainer video also excels in its use of sound effects, music, and smooth transitions. The music adds a layer of emotion to the video, while the sound effects help to bring the story to life and make it more immersive. The transitions between scenes are also seamless, allowing the viewer to easily follow the narrative and stay engaged throughout. Overall, these elements work together to create a cohesive and well-produced video that effectively communicates the value of Fiverr’s service.
The Fiverr Journey is a well-crafted explainer video example that effectively communicates the benefits of Fiverr’s service. Its use of storytelling and brevity make it an engaging and easy-to-understand viewing experience.
Explainer Video Example 3: Introducing Zendesk Guide
“Introducing Zendesk Guide” is an animated explainer video example that does an excellent job of introducing their product to viewers. One of the reasons for its success is its clear and engaging script. The script is written in a way that is easy to follow and holds the viewer’s attention from start to finish.
The video’s creative incorporation of both animation and live action adds an extra layer of interest and relatability, with animation visually explaining the features and benefits of Zendesk Guide and live video providing a personal touch.
Another strong point is its use of simplicity. The video does not try to overload the viewer with too much information or unnecessary details. Instead, it presents the key features and benefits of the product in a clear and concise manner, allowing the viewer to easily understand the value of Zendesk Guide.
The use of simplicity is especially important in explainer videos, as it helps to ensure that the viewer is able to retain the key points being presented. By keeping things simple and straightforward, the video is able to effectively communicate the value of the product without overwhelming the viewer.
As a result of its clear and engaging script and creative blend of animation and live video, this is a top-notch explainer animation video that effectively conveys the value of the product and leaves a lasting impression on viewers.
Explainer Video Example 4: What is Hubspot? – 2013
Hubspot is an all-in-one marketing, sales, and customer service software platform that helps companies grow by attracting, engaging and delighting customers. But what exactly does that mean?
Enter the “What is Hubspot” explainer animation. This short video does an excellent job of breaking down exactly what Hubspot is and how it can benefit businesses.
One of the standout features of this animated explainer video example is its clear problem solution description. From the very beginning, the video explains that Hubspot is designed to help businesses grow by solving common problems such as attracting new customers, converting leads, and retaining customers. It then goes on to describe the specific tools and features that Hubspot offers to address each of these issues. This is essential for helping viewers understand exactly how Hubspot can be of value to their business.
In addition to its clear problem solution description, the “What is Hubspot?” animated explainer video also includes a call to action. At the end of the video, viewers are encouraged to sign up for a free trial of the platform to see for themselves how it can help their business grow. This is a crucial element of any marketing campaign and helps to turn passive viewers into active leads.
Overall, the “What is Hubspot?” is an excellent animated explainer video example of how to effectively communicate the value of a product or service. Its clear problem solution description and call to action make it a valuable resource for businesses looking to learn more about Hubspot and how it can help them succeed.
Explainer Video Example 5: Grammarly
‘Do Your Best Schoolwork Faster | Better Results With Grammarly’ is an excellent explainer video example that effectively communicates the benefits of using the Grammarly writing tool.
One of the standout features of this explainer video example is the use of characters to illustrate common problems that students face when writing schoolwork, as well as the solutions that Grammarly offers. By using relatable characters, the video is able to clearly demonstrate how Grammarly can help students to improve their writing skills and achieve better results.
In addition to using characters, this explainer video also employs humor to keep the viewer engaged and make the content more memorable. This is especially important when it comes to educational material, as it can help to make the information more accessible and enjoyable.
Like we have seen in the previous example, it is effective to use a call to action to motivate viewers to take the next step and try the product. The video ends with a strong call to action, encouraging viewers to try Grammarly for themselves and see the difference it can make in their own writing. This helps to encourage viewers to take action and try the product for themselves.
Overall, this is an excellent explainer that effectively uses characters, humor, and a call to action to communicate the benefits of using the Grammarly writing tool. As the slogan at the end of the video says, “Better Results With Grammarly.” So, if you want to get better results with your writing, give Grammarly a try.
Common explainer video mistakes and how to avoid them
Explainer videos are a popular marketing tool that can help businesses communicate their value proposition to potential customers in a clear, concise, and engaging way. However, it’s all too easy to make mistakes when creating an explainer video, which can undermine its effectiveness and even turn off potential customers. Here are three common mistakes to avoid when creating an explainer video.
Avoid lack of focus
It’s important to avoid a lack of focus in an explainer video. Any video you make to promote your business should have a clear purpose and message, and it’s crucial to stay on track and not get side tracked by tangents or unnecessary information. A video that tries to cover too many different topics or ideas can be confusing and overwhelming for the viewer, and is unlikely to be effective in communicating your value proposition.
Don’t make your explainer video too long
To make sure your explainer video is effective, avoid making it too long. Viewers have short attention spans, and a video that goes on for too long is likely to lose their interest. Aim for a video that is no more than a couple of minutes long, and make sure to get to the point quickly and efficiently.
Know your customer and make the video relate
One other common mistake to avoid when creating an explainer video is not making the information relevant to the viewer. This means understanding who your target audience is and what they care about, and tailoring the content and messaging of the video to meet their needs and interests. If the information in the video is not relevant to the viewer, they are unlikely to watch it all the way through, and the video is unlikely to be effective in communicating your value proposition. To ensure that your explainer video is effective, it’s crucial to make sure the information you include is relevant and applicable to your audience.
Tips to make a great explainer video
To make a great explainer video, there are a few key tips to keep in mind.
First and foremost, it’s important to use storytelling to convey the message in a more memorable way. People are naturally drawn to stories, and by framing the message of the explainer video in the form of a story, you can make it more engaging and memorable for the viewer. This could be as simple as using a character or protagonist to illustrate the problem that your product or service solves, or it could be a more elaborate narrative arc that takes the viewer on a journey.
As we have seen in the last example, humor can really help to engage the viewer and make the explainer video more memorable. When used appropriately, it can be a powerful tool for grabbing the viewer’s attention and making the video more enjoyable to watch. However, it’s important to be mindful of your brand and audience when incorporating humor into your explainer video to ensure it is effective and appropriate.
Make it relevant
Finally, it’s crucial to make sure the video is relevant for your audience. This means understanding who your target audience is and what they care about, and tailoring the content and messaging of the video to meet their needs and interests. This could involve using specific examples or anecdotes that will resonate with the viewer, or highlighting benefits or features that are particularly relevant to them.
In conclusion, the examples of explainer videos presented in this article exemplify the potential of visual storytelling to effectively convey complex ideas and concepts. By considering the tips provided and avoiding common mistakes, you can create an engaging and informative explainer video that captures your audience’s attention and effectively communicates your message. By following these guidelines, you can ensure that your explainer video is both effective and efficient, allowing your audience to fully understand and benefit from the information presented.
Are you looking for more inspiration? Here are a few additional explainer video examples we recommend watching!
Watch more great explainer video examples