Rochdale AFC Community Trust

Rochdale AFC Community Trust is the official charity set up by Rochdale AFC to deliver community work and charitable projects throughout the borough of Rochdale.

Rochdale AFC Community Trust engaged Proper Video to create a video marketing campaign that would increase applications for their sports college course.

“We achieved a record number of applications”

The aim

For Rochdale AFC Community Trust the aim was simple. To create a video marketing campaign that would engage potential students across the borough and motivate them to apply for the course offered by the sports college.

With many other colleges in the area offering sports related courses they needed to differentiate themselves. Typically, parents are highly involved in choosing the college their child attends so the video needed to speak to them as much as the prospective students.

Our approach

Video strategy

Proper Video first facilitated a half day workshop with key stakeholders from Rochdale AFC Community Trust. We discussed exactly what students wanted from their college experience and what information parents needed to allow their child to attend.

We also discussed what set Rochdale AFC COmmunity Trust apart from other nearby colleges. That part was simple – they had the club. The student learned and trained at the Crown Oil Arena everyday and the Rochdale AFC branded uniform gave students immense pride by being given the opportunity to represent their club. The final aspect was the great outcomes for previous students. Some had gone on to university, some had found work and a handful of others had won American Scholarships.

Proper Video conducted research to back up our thoughts and then started to develop the concept.

Video production

The concept was simple – to show life at Rochdale AFC Sports College. Over 2 days we filmed the students training, learning in the classroom and gathered interviews from current students.

Our team then headed to the editing suite to put the video together.

Video activation

The video produced was then promoted using paid social advertising across Facebook and Instagram, a platform used in large numbers by the target demographic. The promotion reached over 3,000 potential students which resulted in a “record number of applications”

Looking for a Burnley video production company? Let’s get started!

Complete the form to schedule a free, no-obligation chat with a Burnley videographer.

“If you’re thinking about choosing Proper Video I’d highly recommend that you speak to them. Whether it’s something you’re planning now or for the future. If you’ve not got your brief together entirely I wouldn’t worry about that either, they will ask you questions to help you pinpoint exactly what you can achieve with video.”

Tracy Heatley

Better Networking

Video production company in Manchester
Complete this form to speak with Aidan

Proper Video is a video production company in Burnley. We need the contact information you provide for us to contact you about your enquiry to our products and services. You may unsubscribe to communications at anytime. For more information on how to unsubscribe and how we collect, store and use your data, check out our privacy policy.