Proper Video first facilitated a half day workshop with key stakeholders from Rochdale AFC Community Trust. We discussed exactly what students wanted from their college experience and what information parents needed to allow their child to attend.
We also discussed what set Rochdale AFC COmmunity Trust apart from other nearby colleges. That part was simple – they had the club. The student learned and trained at the Crown Oil Arena everyday and the Rochdale AFC branded uniform gave students immense pride by being given the opportunity to represent their club. The final aspect was the great outcomes for previous students. Some had gone on to university, some had found work and a handful of others had won American Scholarships.
Proper Video conducted research to back up our thoughts and then started to develop the concept.
The concept was simple – to show life at Rochdale AFC Sports College. Over 2 days we filmed the students training, learning in the classroom and gathered interviews from current students.
Our team then headed to the editing suite to put the video together.
The video produced was then promoted using paid social advertising across Facebook and Instagram, a platform used in large numbers by the target demographic. The promotion reached over 3,000 potential students which resulted in a “record number of applications”