Marketing Resources

Videos

Pro_Vid_Thought_Leader_Experience_Thumbnail_1920 Video
March 23, 2021

Do You Deliver A Service or An Experience?

In a world where markets are saturated and consumers have more choice than ever before it is now difficult for companies to differentiate themselves through service alone. Instead, companies should…
how-to-breakdown-customers-business-to-business2 Video
March 23, 2021

How To Breakdown Customers For B2B Companies

B2B companies tend to breakdown customers by firmographics such as turnover, number of employees and so on. In this video Aidan explains why B2B companies must take it a step…
why-emotion-is-key-to-attracting-customers Video
March 23, 2021

Emotion Is KEY to Attracting New Customers

We make the initial decision on the largest investment many of us will make in our lives based on emotion. In this video Aidan explains why promoting an emotional connection…
Business GrowthVideo
January 21, 2021

[VIDEO SERIES] Business Model Canvas Series

We are very happy to be joined by Paul Aisthorpe from Scale-Ability to talk us through each building block of the Business Model Canvas. Paul is an amazing business coach…
Business GrowthMarketingVideo
January 20, 2021

How to Identify Revenue Streams for Your Business

Transcript Aidan - Where does your money come from? Do you track which services and products are most profitable? In our last video of our Business Model Canvas Series, we…
Business GrowthMarketingVideo
January 20, 2021

How to Understand Your Businesses Cost Structure

Transcript Aidan - How much money do you need to make your business work and turn a profit? In this video we're going to be talking about cost structure and…

Guides

what-is-the-help-hub-hero-content-strategy Content MarketingMarketingVideo Marketing
March 8, 2021

What Is The Help, Hub, Hero Content Strategy?

Content marketing is getting harder and harder by the day. Business owners and marketing teams alike are simply running out of fresh, original ideas to market their business online. If…
how-to-create-a-social-media-marketing-strategy Marketing
March 5, 2021

How to Create a Social Media Marketing Strategy

Your in-depth guide on how to create a social media marketing strategy. It’s highly likely that your business already uses social media, am I right? However, you may not be…
ways-you-can-improve-your-websites-google-ranking-feature-image MarketingSEOWebsite
February 17, 2021

How to do Keyword Research

Reap what you SEO with Keyword Research Anything you do regarding marketing or advertising your business needs to be reaping the rewards for your effort. Whether you’re running a big…