Hi, we’re Proper Video

We’re a video marketing and video production company based in Burnley, Lancashire.

We create videos. Video that help our clients get noticed, get more leads and make more sales.

It all started when our founder, Aidan, he was sick of the lack of transparency and accountability within the marketing and advertising industry.

It’s all smoke and mirrors, blah, blah, blah.

It’s not, marketing really isn’t rocket science. Proper Video are on a mission to make the video marketing experience less complicated, less stressful but more affordable.

Our end-to-end video marketing services mean that we’re able to help you develop great ideas, create beautiful videos, and distribute them like a boss.

In just 3 short years we’ve worked with schools, manufacturing companies, business coaches, ecommerce brands creating videos that their audience love and makes them more money.

We make explainer videos, promotional video, testimonial video and more.

Proper Video, a video production company for winning businesses.

Get in touch

Answers to your questions

How much does video marketing cost?

This is the most common questions we get asked and frankly, we find potential customers are pleasantly surprised with our answer. Video is becoming much more mainstream which in turn means it’s becoming much more affordable for small to medium businesses.

The answer depends on several factors such as:

  • Whether the video is animated or filmed
  • Do we require actors?
  • How many locations do we need.
  • How long we need to allow for filming.

But you’re here for a rough guide, so:

  • Promotional video – £2,500 – £10,000
  • Explainer video – animated starts from £3,500, live action starts from £1,950
  • Testimonial video – we usually bulk shoot 2 in one day £1,950 – £5,000
  • Instructional video – £1,250 – £3,000

If you’d like to learn more about how much video marketing costs, what pushed the price up and what keeps the price low click here.

What type of video is best for me?

Each type of video is best suited to achieve different goals. For example, promotional videos are best for generating brand awareness and attract potential customers. Testimonial videos are great for motivating people to buy. What Proper Video would do is figure out exactly what your challenge is and then advise on what video would best overcome those challenges.

For a more detailed looking into which type of video is best for you click here and you can watch our video or read the blog.

What does the video marketing process look like?

We break our process down into video strategy, video production, video activation:

Video strategy – this is the part where we learn about your business and goals, your marketplace and most importantly, your audience. We’ll discover what type of content they like to consume, where they hang out online and what motivates them to choose one brand/product/service over another.

We then start to develop ideas around the message and style of content.

Video production – this is where your brand is brought to life. We script and storyboard so you know exactly what your video is going to look like. Then we film, edit, add any sound design and send it to you for review. You’ll most likely request a couple of amendments and after that you’re video is ready to publish.

Video activation – Finally, instead of waving you out of the door we’ll help you get it in front of as many of the right people as possible to maximise its impact. We will optimise your video for search so it’s easily found by your target audience and if you choose to go down the paid advertising route we will build and manage your campaign.

Our strategic, measurable approach to video marketing

Proper Video are a full-service video marketing agency who can help you develop a winning plan, produce videos you’ll be dying to share and help you distribute through your owned and paid advertising channels.

Video strategy

Developing the right message and right video content to get you the best results.

Video production

From project management to filming, animation to sound design and so much more.

Video activation

Distribute your video via owned and paid advertising channels to maximise its impact.

An all in one video production company

Video is becoming an essential part of any marketing strategy. If you know what you want, great. If not, let’s help you find the best video for you business and your goals.

See all video types

Ready to get started? Great. Got questions? Fire away.