I started Proper Video due to the lack of transparency and accountability within the marketing and advertising industry.
Marketing and video production have always interested me. I met a marketer with 10 years experience under his belt who told me ‘you don’t know what’s going to work until it does.’
Unfortunately, this wasn’t an uncommon thought of a marketer and this showed me that businesses were being sold marketing services on the premise of ‘you might get results, you might not.’
I don’t like that idea. It’s essentially experimenting with your money and like any true Yorkshireman I hate wasting money, whether that’s mine or yours.
Marketing isn’t a big experiment. Through strategy, results from marketing can be calculated, and predicted.
That’s why Proper Video was born. I want to provide marketing services that are transparent, measured and most of all accountable. Meaning your money isn’t spent on an experiment, it’s spent on achieving results.