Proper Video launched in January 2019, in March 2019 Covid-19 hit the world. Great start.
Jokes aside and total honesty, for the first 6 months we were like every other video production company. A client would come to us with an idea, we’d make them a video and send it over. Job done.
After catching up with our clients about how their video was performing we were taken aback and met with comments like ‘video just doesn’t work for my business’, ‘it’s a great video but it’s not got us any customers.’
A bit deflated we went back to the drawing board with the question ‘why?’ It quickly became apparent that the videos themselves were fine, however they had not been distributed and promoted in the right way. In some cases not at all.
That’s when we started to develop our activation services and where everything changed. Instead of just handing the final video back over, we helped our clients use email marketing, social media, paid advertising channels and more to get the video in front of their target customer.
You’ve guessed it, the results started coming and they got better and better.
4 years on we’ve developed those services even further, they’ve got better and all of our clients are happy. A video without any views will just become an expensive asset on a hard-drive somewhere.