We break our process down into video strategy, video production, video activation:
Video strategy – this is the part where we learn about your business and goals, your marketplace and most importantly, your audience. We’ll discover what type of content they like to consume, where they hang out online and what motivates them to choose one brand/product/service over another.
We then start to develop ideas around the message and style of content.
Video production – this is where your brand is brought to life. We script and storyboard so you know exactly what your video is going to look like. Then we film, edit, add any sound design and send it to you for review. You’ll most likely request a couple of amendments and after that you’re video is ready to publish.
Video activation – Finally, instead of waving you out of the door we’ll help you get it in front of as many of the right people as possible to maximise its impact. We will optimise your video for search so it’s easily found by your target audience and if you choose to go down the paid advertising route we will build and manage your campaign.