Video marketing has two primary benefits – customer experience and search.
Unless you’ve been living under an Eiffel Tower sized rock for the last 5 years you’ll have seen that video consumption has skyrocketed over the last few years. Video is easy, it’s fun, it can explain complex topics easily. Basically, we love it and what should a business aim to do? Give their customers what they want.
When you create video, you’ll likely distribute it through YouTube (the second largest search engine in the world), on your website and across social media. Because, as customers, we love it and search engines essential just give us what we want they will promote your video content ruthlessly. That’s why video generally outperforms all of forms of content.