Win more customers with proper video

Grow your audience, get more leads and make more sales through high-quality video content for every step of your marketing and sales funnel.

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All your video production needs under one roof

Whether you need an animated explainer video or scroll-stopping social content, we have the experience and expertise you bring your video to life.


Testimonial video

Let your customers show just how amazing you are which builds trust and leads to more sales.


Explainer video

Explain complex topics easily in a fun and engaging way to generate leads online.


Promotional  video

Designed to connect with audience emotionally, drive mass brand awareness and drive sales.


Product video

Showcase the unique features and benefits of your product to build anticipation and desire.

Our strategic, measurable approach to video marketing

Proper Video are a full-service video marketing agency who can help you develop a winning plan, produce videos you’ll be dying to share and help you distribute through your owned and paid advertising channels.

Video strategy

Developing the right message and right video content to get you the best results.

Video production

From project management to filming, animation to sound design and so much more.

Video activation

Distribute your video via owned and paid advertising channels to maximise its impact.


Answers to your questions

How much does video marketing cost?

This is the most common questions we get asked and frankly, we find potential customers are pleasantly surprised with our answer. Video is becoming much more mainstream which in turn means it’s becoming much more affordable for small to medium businesses.

The answer depends on several factors such as:

  • Whether the video is animated or filmed
  • Do we require actors?
  • How many locations do we need.
  • How long we need to allow for filming.

But you’re here for a rough guide, so:

  • Promotional video – £2,500 – £10,000
  • Explainer video – animated starts from £3,500, live action starts from £1,950
  • Testimonial video – we usually bulk shoot 2 in one day £1,950 – £5,000
  • Instructional video – £1,250 – £3,000

Learn more about how much video marketing costs.

What type of video is best for me?

Each type of video is best suited to achieve different goals. For example, promotional videos are best for generating brand awareness and attract potential customers. Testimonial videos are great for motivating people to buy. What Proper Video would do is figure out exactly what your challenge is and then advise on what video would best overcome those challenges.

Learn how to choose the best type video for your business and your goals.

What does the video marketing process look like?

We break our process down into video strategy, video production, video activation:

Video strategy – this is the part where we learn about your business and goals, your marketplace and most importantly, your audience. We’ll discover what type of content they like to consume, where they hang out online and what motivates them to choose one brand/product/service over another.

We then start to develop ideas around the message and style of content.

Video production – this is where your brand is brought to life. We script and storyboard so you know exactly what your video is going to look like. Then we film, edit, add any sound design and send it to you for review. You’ll most likely request a couple of amendments and after that you’re video is ready to publish.

Video activation – Finally, instead of waving you out of the door we’ll help you get it in front of as many of the right people as possible to maximise its impact. We will optimise your video for search so it’s easily found by your target audience and if you choose to go down the paid advertising route we will build and manage your campaign.

A video marketing agency trusted by SME’s and world-leading brands.

“I found Proper Video really approachable, down-to-earth and easy to work with”

Tracy Heatley – Better Networking

Why should you choose Proper Video as your video marketing agency?

“Effortless and worry-free” experience

Affordable video solutions for SME’s

Honest, reliable, and results-driven

find out more about proper video

Ready to get started? Great. Got questions? Fire away.