Video marketing has two primary benefits – customer experience and search.
As a business, you’re always trying to fight for your customers two most precious commodities, time and attention. Video has the power to attract, engage and influence your customers more than any other form of content. You may of notice that video consumption has skyrocketed over the last few years. Why? Because we love it.
Because we love it, search engines do too, and they will push your video content more than any other form of content. Video is great for boosting your visibility online and this means you’ll reach more people, generate more leads, and win more business.
All in all, there’s zero disadvantages to using video content within your marketing mix. The trick is to do it properly.